Inbound marketing strategies: Looking towards earning loyalty

Each of us plans to benefit from our online effort to get maximum earning on each sale. As the time passes our approach must be changed according to market need, earlier online marketer use outbound marketing strategies to get maximum clients/leads. But now the scenario is changing whole online media inclined towards inbound marketing strategies. 

First of all I like to differentiate between very basic inbound and outbound marketing strategies.

Inbound marketing strategies	outbound marketing strategies
It’s relying on earning peoples interest.	Pushes product and service on customer either customer having an interest or not.
Interactive and two way communication.	One way communication.
Marketer seeks to educate or entertain.	Rarely marketer seeks to educate or entertain.
Marketers provide value.	Marketers provide little or no value.
The customer comes through search engine, referrals, and social media.	Customers come through TV, radio, print, banner ads, cold calling.
Inbound marketing cost very less as compared to outbound marketing.	Outbound marketing incurs huge costs compare to inbound marketing.
Source:- blog, social media, SEO, PPC	Source:- Telemarketing, Trade shows, Direct mail

Sudden increase in social media platform provides a great opportunity for big companies to increase with millions of customers to know their likes and dislikes about their products and services. Most of the famous companies are trying to make strong hold on this social arena to get maximum benefits due to the fact that online social users increasing rapidly. Small size companies are also having a good chance to expand their business via these social platforms. On these social platforms interact and share their view about product and service. This inbound strategy works well because on this social platform people only those things that entertain them or educate them.

The blog is also the important source of customer/ leads; it can be on different blogging platform (company blog, hub pages, and blogger). Visitor searching for something related to your product and found your blog interesting then turn towards your website link to get to know more. Content writing plays important role in success, after a regular visitor of your blog it’s converted into a potential customer. You can mobilize your content through a number of platforms to make your blog famous; it can be Facebook, twitter, dig, delicious, reddit.com and bookmarking sites where you can post your blog link. Content writing quality plays important role in popularity of blog.

Search engine optimization (SEO) activity act as a great source of on organic traffic to your website, if your targeted keywords in search engine result pages in top position it part as a great source of income. SEO activity directly (leads through organic search) or indirectly impact on your business, like someone read your blog and visit your website to know about your service, then he searches for your product on Google and found your service on top of the advertisement through PPC activity, He found your website for a particular keywords in Google, next time he visit your blog and bookmark it. All these activities make a strong presence about your service, next time if he needed this service then purchase from your website, a good SEO services company provide this service to achieve potential leads.

In an advertisement via inbound marketing strategies providing added value to customers and creates brand awareness rather than pushing products.