EMAIL MARKETING GLOSSARY

Here is the list of email marketing words that use frequently in online world. 

Above-the-fold – Part of email visible in your email without scrolling.

AIDAS – Attention, interest, desire, action, satisfaction. 

Calls to Action – Words that encourage visitors to take action on it.

Campaign – A coordinated set of email marketing message at regular intervals with overall objective.

Click-through – Visitor takes an action and click on your link. To determine click through rate, divide the number of responses to the number of emails opened and multiply this number by 100 that result in percentage is click through rate. 

Content- all the copy, graphics and pictures go into the presentation. 

CPA (or Cost per acquisition) - A payment model in which payment is basically depends on a number of acquisition or registration. 

CPM (or Cost per thousand) – A payment model in which cost given on per 1000 names. For example $300 CPM means list owner will give $o. 3 per email address.

Email Marketing – Marketing of information through email.

Ezine- An electronic magazine delivered through email or website. 

Hard bounce – Failed delivery due to permanent reason like non existence of address. 

Soft bounce– Failed delivery of email due to temporary issues like full email box. 

HTML email– Email that is written in hypertext markup language not as plain text email.

KISS – In email marketing "Keep it Simple, Stupid" to keep the information clear and simple.

Landing Page –Email marketing landing page means page to which email directs visitor through links.

List host- A service provider who manages email campaign, distribute a high volume of mail and manage it properly. 

Now a day’s these terms are very common in use, many online marketing campaign firm, SEO services company, ezine article use these words frequently.

"Facebook is recently becoming very overpopulated" Hoax

Recently I received this Hoax message in Facebook inbox that Facebook is now overpopulated due to inactive users and they want to close those inactive accounts,  Original message I got written below.

Dear Facebook Members,

Facebook is recently becoming very overpopulated. There have been many members complaining that Facebook is becoming very slow. Records show that the reason is that there are many active Facebook members and, on the other side, many new Facebook members.

We will be sending this message around to see if members are active or not. If you are active please send to at least 15 other users using Copy Paste to show that you are still active. *Those who do not send this message within 2 weeks will be deleted without hesitation to create more space.*

Send this message to all your friends and to show me that your still active and you will not be deleted.

Founder of Facebook,

Mark Zuckerberg­­

To know the reality about this message I searched on the internet and found that it's not a new thing for internet users, this form of rumors started on the internet in December 1999 with Hotmail. The auto response message is set to answer the supposed cancelation. In September 2001 same things arise in different ways on Hotmail. In February 2003 new Hoax message hotmail is going to shutdown appears. In December 2006 it started with Facebook, again in the June 2010 new version of hoax message on Facebook.

Facebook is having great interest in having their system overpopulated; number of users means more money they make. If inactive users not going to login then they are not going to harm it, it’s all caused by illicit elements. Being a real human being we have to stop it through online promotion activities.

Jan Lokpal Bill in 2012

Now we are in the 2012 New Year with two warm issues a Jan Lokpal bill and Sachin Tendulkar hundred that warms us in the cold weather of north India. If we have gone through all the happening from April to December we can easily tell how politics in India at the verge, from prime minister to local MPs and MLA each one trying to make common man full.

PM of India given written confirmation to Anna Hazarae, he will pass the Jan Lokpal Bill during Anna Hazarae Satyagrah Andolan but didn’t come to the mark. The Jan Lokpal bill passed in the lower house with polling supported by TMC, but in case of the upper house TMC is not supporting it, you can see how politics is changing around you. The Even upper house head didn’t allow polling by saying that it’s midnight time to sleep. Social sites full of illicit content on these issues; Politician like Kapil Sibal is the point of the target.