Tuesday 14 February 2012

Inbound marketing strategies: Looking towards earning loyalty



Each of us plans to benefit from our online effort to get maximum earning on each sale. As the time passes our approach must be changed according to market need, earlier online marketer use outbound marketing strategies to get maximum clients/leads. But now the scenario is changing whole online media inclined towards inbound marketing strategies. 

First of all I like to differentiate between very basic inbound and outbound marketing strategies.

Inbound marketing strategies
outbound marketing strategies
It’s relying on earning peoples interest.
Pushes product and service on customer either customer having an interest or not.
Interactive and two way communication.
One way communication.
Marketer seeks to educate or entertain.
Rarely marketer seeks to educate or entertain.
Marketers provide value.
Marketers provide little or no value.
The customer comes through search engine, referrals, and social media.
Customers come through TV, radio, print, banner ads, cold calling.
Inbound marketing cost very less as compared to outbound marketing.
Outbound marketing incurs huge costs compare to inbound marketing.
Source:- blog, social media, SEO, PPC
Source:- Telemarketing, Trade shows, Direct mail

Sudden increase in social media platform provides a great opportunity for big companies to increase with millions of customers to know their likes and dislikes about their products and services. Most of the famous companies are trying to make strong hold on this social arena to get maximum benefits due to the fact that online social users increasing rapidly. Small size companies are also having a good chance to expand their business via these social platforms. On these social platforms interact and share their view about product and service. This inbound strategy works well because on this social platform people only those things that entertain them or educate them.

The blog is also the important source of customer/ leads; it can be on different blogging platform (company blog, hub pages, and blogger). Visitor searching for something related to your product and found your blog interesting then turn towards your website link to get to know more. Content writing plays important role in success, after a regular visitor of your blog it’s converted into a potential customer. You can mobilize your content through a number of platforms to make your blog famous; it can be Facebook, twitter, dig, delicious, reddit.com and bookmarking sites where you can post your blog link. Content writing quality plays important role in popularity of blog.

Search engine optimization (SEO) activity act as a great source of on organic traffic to your website, if your targeted keywords in search engine result pages in top position it part as a great source of income. SEO activity directly (leads through organic search) or indirectly impact on your business, like someone read your blog and visit your website to know about your service, then he searches for your product on Google and found your service on top of the advertisement through PPC activity, He found your website for a particular keywords in Google, next time he visit your blog and bookmark it. All these activities make a strong presence about your service, next time if he needed this service then purchase from your website, a good SEO services company provide this service to achieve potential leads.

In an advertisement via inbound marketing strategies providing added value to customers and creates brand awareness rather than pushing products.

Thursday 12 January 2012

EMAIL MARKETING GLOSSARY


Here is the list of email marketing words that use frequently in online world. 

Above-the-fold – Part of email visible in your email without scrolling.

AIDAS – Attention, interest, desire, action, satisfaction. 

Calls to Action – Words that encourage visitors to take action on it.

Campaign – A coordinated set of email marketing message at regular intervals with overall objective.

Click-through – Visitor takes an action and click on your link. To determine click through rate, divide the number of responses to the number of emails opened and multiply this number by 100 that result in percentage is click through rate. 

Content- all the copy, graphics and pictures go into the presentation

CPA (or Cost per acquisition) - A payment model in which payment is basically depends on a number of acquisition or registration. 

CPM (or Cost per thousand) – A payment model in which cost given on per 1000 names. For example $300 CPM means list owner will give $o. 3 per email address.

Email Marketing – Marketing of information through email.

Ezine- An electronic magazine delivered through email or website. 

Hard bounce – Failed delivery due to permanent reason like non existence of address. 

Soft bounce– Failed delivery of email due to temporary issues like full email box. 

HTML email– Email that is written in hypertext markup language not as plain text email.

KISS – In email marketing "Keep it Simple, Stupid" to keep the information clear and simple.

Landing Page –Email marketing landing page means page to which email directs visitor through links.

List host- A service provider who manages email campaign, distribute a high volume of mail and manage it properly. 

Now a day’s these terms are very common in use, many online marketing campaign firm, SEO services company, ezine article use these words frequently.

Wednesday 4 January 2012

"Facebook is recently becoming very overpopulated" Hoax

Recently I received this Hoax message in Facebook inbox that Facebook is now overpopulated due to inactive users and they want to close those inactive accounts,  Original message I got written below.

Dear Facebook Members,

Facebook is recently becoming very overpopulated. There have been many members complaining that Facebook is becoming very slow. Records show that the reason is that there are many active Facebook members and, on the other side, many new Facebook members.


We will be sending this message around to see if members are active or not. If you are active please send to at least 15 other users using Copy Paste to show that you are still active. *Those who do not send this message within 2 weeks will be deleted without hesitation to create more space.*


Send this message to all your friends and to show me that your still active and you will not be deleted.


Founder of Facebook,


Mark Zuckerberg­­


To know the reality about this message I searched on the internet and found that it's not a new thing for internet users, this form of rumors started on the internet in December 1999 with Hotmail. The auto response message is set to answer the supposed cancelation. In September 2001 same things arise in different ways on Hotmail. In February 2003 new Hoax message hotmail is going to shutdown appears. In December 2006 it started with Facebook, again in the June 2010 new version of hoax message on Facebook.


Facebook is having great interest in having their system overpopulated; number of users means more money they make. If inactive users not going to login then they are not going to harm it, it’s all caused by illicit elements. Being a real human being we have to stop it through online promotion activities.

Tuesday 3 January 2012

Jan Lokpal Bill in 2012


Now we are in the 2012 New Year with two warm issues a Jan Lokpal bill and Sachin Tendulkar hundred that warms us in the cold weather of north India. If we have gone through all the happening from April to December we can easily tell how politics in India at the verge, from prime minister to local MPs and MLA each one trying to make common man full.

PM of India given written confirmation to Anna Hazarae, he will pass the Jan Lokpal Bill during Anna Hazarae Satyagrah Andolan but didn’t come to the mark. The Jan Lokpal bill passed in the lower house with polling supported by TMC, but in case of the upper house TMC is not supporting it, you can see how politics is changing around you. The Even upper house head didn’t allow polling by saying that it’s midnight time to sleep. Social sites full of illicit content on these issues; Politician like Kapil Sibal is the point of the target. 

Saturday 16 July 2011

A journey from online world to real world


To search on Google for new destination to visit, I came for this city and gather information about this city, plan my trip and visit this great place. Great destination city for enjoyment means city with full of fun, here is the place of joy Amsterdam, where life come alive. My experience with this amazing city creates great impression for its cool nature. Amsterdam is the capital of Netherlands, famous for coolest and lake city in Europe known for its glorious and past well power, considered the Vanish of north and absolutely for well famous art museums.
In recent time famous for its tolerance, this city contains 200 canals and 1500 bridge gives it awesome look. Boating flower shops are the centre of attraction to tourist, flower market with the great collection of variety of flowers from the all over the world, all kinds of flowers, so many seeds, gardening tools and different style boats you can see.
Amsterdam night life well famous having many choices, The Mansion is the one stop shopping roof, private clubs are full of D.J, dancing, bars & fashion shows where you can freak out yourself. Famous saying, every night is different and everything can possible in Amsterdam. Dining experience with outstanding night is center of attraction for visitors. Jimmy woo is the exclusive club for night out where you can get all sorts of things. Famous suits at the back of the river with super view calm your mind.
One thing is very clear Amsterdam is passionate for years to come, so go for this great destination plan your trips and enjoy.