Each of us plans to benefit from our online effort to get maximum
earning on each sale. As the time passes our approach must be changed according to market need, earlier online
marketer use outbound marketing strategies to get maximum clients/leads. But
now the scenario is changing whole online media inclined towards
inbound marketing strategies.
First of all I like to differentiate between very basic
inbound and outbound marketing strategies.
Inbound marketing strategies
|
outbound marketing strategies
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It’s relying on earning peoples interest.
|
Pushes product and
service on customer either customer having an interest or not.
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Interactive and two way communication.
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One way
communication.
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Marketer seeks to
educate or entertain.
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Rarely marketer seeks to
educate or entertain.
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Marketers provide
value.
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Marketers provide
little or no value.
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The customer comes
through search engine, referrals, and social media.
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Customers come
through TV, radio, print, banner ads, cold calling.
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Inbound marketing
cost very less as compared to outbound
marketing.
|
Outbound marketing
incurs huge
costs compare to inbound marketing.
|
Source:- blog,
social media, SEO, PPC
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Source:-
Telemarketing, Trade shows, Direct mail
|
Sudden increase in social media platform provides a great opportunity for big companies to increase with millions of customers to know their likes and dislikes about their products and
services. Most of the famous
companies are trying to make strong hold on this social arena to get maximum
benefits due to the fact that online social
users increasing rapidly. Small size companies are also having a good chance to expand their business via these
social platforms. On these social platforms interact and share their view about
product and service. This inbound strategy works well because on this social
platform people only those things that entertain them or educate them.
The blog is also the
important source of customer/ leads; it can be on different blogging platform
(company blog, hub pages, and blogger).
Visitor searching for something related to your product and found your blog
interesting then turn towards your website link to get to know more. Content writing plays important role in
success, after a regular visitor of your
blog it’s converted into a potential
customer. You can mobilize your content through a number of platforms
to make your blog famous; it can be Facebook, twitter, dig, delicious,
reddit.com and bookmarking sites where you
can post your blog link. Content writing quality plays important role in popularity
of blog.
Search engine optimization (SEO) activity act as a great
source of on organic traffic to your website, if your targeted keywords in
search engine result pages in top position it part as a great source of income. SEO activity directly
(leads through organic search) or indirectly impact on your business, like
someone read your blog and visit your website to know about your service, then
he searches for your product on Google and
found your service on top of the
advertisement through PPC activity, He found your website for a particular
keywords in Google, next time he visit your blog and bookmark it. All these
activities make a strong presence about your
service, next time if he needed this service then purchase from your website, a
good SEO services company
provide this service to achieve potential leads.
In an advertisement via
inbound marketing strategies providing added value to customers and creates
brand awareness rather than pushing products.