As we know we are leaving in the era of online promotion, companies are using different promotional strategies to promote their brand on the internet to reach consumer. Consumer motivations to become a friend of a brand on facebook & twitter vary widely, it depends on consumer identification with the brand, opportunity to connect with like-minded consumers, Desire to learn about products, stay updated on sales and promotions, and take advantage of exclusive offers.
With motive of creating more awareness among consumer we came through many more wrong efforts like email to frequently with repetitive and boring content over time. If content is irrelevant from the start consumer switched to another company that provided better information. Reading too much into FAN's "like" is the online equivalent of talking about marriage on the first date.
Consumers have “unlike” because the company didn’t offer enough deals, “unlike” because posts were too promotional. Consumer expectations are clearly divided, so it’s important to strike a balance that satisfies consumer, while not coming on too strong either way. People quit twitter because they think twitter is too chaotic, boring & to be pointless.“I think each channel should be customized for group of people, so that each group feels important. So that consumer can follow on Facebook, Twitter & by email and not be overloaded with same information”.
From planning and optimizing campaigns to engaging in real-time conversations on Twitter and Facebook, promotional companies will forever change the way you communicate with your customers.
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